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2025 COHORT
DC100
graphic designer

Mpumelelo Bhengu

+ illustrator, cultural curator

Pushing Culture Forward

"Pushing culture forward through my practice matters to me because graphic design and illustration aren’t just about aesthetics—they’re about voice, identity, and influence. I see my work as part of a larger cultural conversation that has always been driven by people who used creativity as a form of "

Street CultureCultural InnovationVisual StorytellingIdentity RepresentationContemporary Art

Biography

Pushing culture forward through my practice matters to me because graphic design and illustration aren’t just about aesthetics—they’re about voice, identity, and influence. I see my work as part of a larger cultural conversation that has always been driven by people who used creativity as a form of expression, resistance, and storytelling. Street culture, for instance was built from the ground up, often by marginalized communities, and pushing them forward is a way of honoring their origins while evolving them for new generations.The culture has always been about innovation—flipping what’s available, remixing ideas, and creating something powerful out of limited resources. That’s the mindset which directly informs my practice. When I design or illustrate, I’m not just creating visuals; I’m translating energy, attitude, and lived experience into a visual language. Pushing culture forward means taking familiar symbols, styles, and references and reimagining them in ways that feel current, personal, and future-facing. It’s about keeping the culture alive rather than letting it become static or commercialized without meaning.Ultimately, pushing culture forward matters to me because representation and visibility are powerful. Seeing yourself reflected in design, illustration, and visual narratives can be validating and inspiring. I want my work to spark recognition, confidence, and curiosity—especially for people who see street culture and everything affiliated with it not just as trends, but as lived realities. By contributing my own voice and perspective, I’m helping shape what culture looks like next, ensuring it continues to evolve, challenge norms, and inspire future creatives to do the same.

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